Reflections on communications in healthcare, as Sue visits the Wellcome Collection’s new exhibition and thinks back to personal experiences on the cancer ward. How crucial is good design and careful copy in showing empathy, explaining complex concepts, and simply making people feel better?

Copy Cabana 2017! We been there! Learnings! Findings! We got those! Find out what happened when we sent our Chief Copywriter to join his tribe at the hottest party of the summer and celebrate the life linguistic.

Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.

But what's wrong with their approach, exactly - and how could they make it more effective?

Finished writing your next hit blog post? You sure about that? There are all sorts of not-so-optional extras which you can easily include to fill your writing with quick wins and get more blog traffic.

Allow us to explain…

With renovations in full swing and the move date just around the corner, we're delighted to announce that we're bringing a new creative hub to the heart of Cambridge!

We’re excited to announce that Sue has been nominated for not just one, but two Best Business Women 2017 awards!

How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?

We spoke to Dom Reed, Founder of UX Doctor, to find out how good content is crucial in creating a positive experience for your users.

With a third of Instagrammers acting on an Instagram advert, brands are able to reach customers and make more sales like never before.

So what can your business do to take advantage of this?

Let’s face it, we all love a GIF. Despite being around for 30 years now, these snappy, moving images are more popular than ever in the social media world.

So could they be the GIF that keeps on giving when it comes to social media communications?

Creating a successful branded business video that people enjoy and want to share isn’t easy.

But with some grounding in the basic production process from our handy infographic, your video content will be clocking up the views and likes in no time!

We have differing opinions of LinkedIn in the Sookio office. Some of us see it working brilliantly for our B2B clients, whereas Chief Copywriter Rory Stobo is what you could call a non-believer.

But is he starting to see the LinkedIn light?

Love Island is currently causing a stir across the nation, with more and more folk becoming hooked on the ITV2 show and its unmissable relationship drama.

But what can brands learn from the programme?