When it comes to social media, there's often a lot more at stake than people may realise. Just one bad post could damage your brand's reputation significantly, which in turn could cost you business.

Our Digital Marketing Assistant, Beth, outlines some of the main 'don'ts' when using social media for your business.

Want to boost your marketing activity without breaking the bank? Our Digital Strategist, Deepa, has dug out some of the best digital marketing tools which won't strain your budget.

With renovations in full swing and the move date just around the corner, we're delighted to announce that we're bringing a new creative hub to the heart of Cambridge!

With a third of Instagrammers acting on an Instagram advert, brands are able to reach customers and make more sales like never before.

So what can your business do to take advantage of this?

Let’s face it, we all love a GIF. Despite being around for 30 years now, these snappy, moving images are more popular than ever in the social media world.

So could they be the GIF that keeps on giving when it comes to social media communications?

We have differing opinions of LinkedIn in the Sookio office. Some of us see it working brilliantly for our B2B clients, whereas Chief Copywriter Rory Stobo is what you could call a non-believer.

But is he starting to see the LinkedIn light?

Love Island is currently causing a stir across the nation, with more and more folk becoming hooked on the ITV2 show and its unmissable relationship drama.

But what can brands learn from the programme?

If your brand doesn’t have a Pinterest account, could you be missing an opportunity? We think so!

Find out how, done right, Pinterest can be an incredibly powerful platform for raising awareness of your brand and driving traffic to your website.

What’s content without a strategy? Ignored, mostly. Our digital and content strategist Deepa explains what she does, why she does it and how her work gets your business seen!

Doesn’t time fly when you’re having fun?!

Our Digital Marketing Assistant, Beth Daniel, joined the Sookio team in February. What has she learned in her first three months in an award-winning digital marketing agency?

As a social media manager or content marketer, you’ll know that it is harder than ever to get your content seen - but social media advertising can help!

Running events nowadays is made so, so much easier through modern communications and tools like Eventbrite and Meetup. But so many organisers miss obvious opportunities to attract more attendees and give them the information they need to help the whole thing go smoothly.

What are the digital tips and tricks that events organisers so often forget?