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Featured posts
Featured
#BloggerBlackmail and why blogger outreach is still valuable for brands
Sookio's star baker Deepa Mistry explains the background to the #BloggerBlackmail bunfight and offers tips on making blogger outreach from brands a valuable experience for both sides.
Memes in content marketing: You’re doing it wrong!
The internet is a bad place to get tunnel vision when it comes to your content marketing. We explore where brands go wrong with memes, and how a little research, context and respect can help you reach the right people and get the perfect tone.
Method copywriting: How to get into character and write great copy
As a copywriter, how do you move between vastly different projects and retain an authentic, distinctive voice for both? It's all about getting into the right mindset.