How have social media platforms changed the way millions of football fans connect with each other and feel about their club?

In our latest Facebook Live, we’re breaking down tone of voice and brand character with communications coach Jon Torrens.

With 76% of marketers saying video content has increased sales of their product or service, it’s no wonder the demand for video is growing.

Our Director Sue Keogh talks to business strategist Janice B Gordon in a special Up, Close and Personal interview for Facebook Live.

Watch their discussion to find out why generosity is good in business, why you should always listen to the gut, and about the powerful lessons that grief can teach us.

Getting more followers on Twitter is a recurring problem in the platform's competitive climate. The answer? Build strong communities; beacons of positivity in a sea of social media rage.

Is it game over for print? Not at all! Just work out where people aren’t using their phones. Let’s explore some promising venues for where your print marketing can still have maximum effect.

Looking to boost your follower numbers on Instagram? For this to be effective for your overall business goals, you'll need to ensure you're reaching the right people. Our Content Manager, Beth, explains how.

Join us as we break down the brilliant content marketing of The Great Courses Plus, and provide tips for swotting up on your own communications strategy.

Facebook has made yet another big change to its algorithm, dubbed 'Facebook Zero', in a bid to keep people interested in the platform. Our Digital Strategist, Deepa explains how your business can prepare for the impending changes. 

When it comes to social media, there's often a lot more at stake than people may realise. Just one bad post could damage your brand's reputation significantly, which in turn could cost you business.

Our Digital Marketing Assistant, Beth, outlines some of the main 'don'ts' when using social media for your business.

Want to boost your marketing activity without breaking the bank? Our Digital Strategist, Deepa, has dug out some of the best digital marketing tools which won't strain your budget.

Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.

But what's wrong with their approach, exactly - and how could they make it more effective?