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Featured posts
Social media advertising: 5 expert tips to boost ROI
As a social media manager or content marketer, you’ll know that it is harder than ever to get your content seen - but social media advertising can help!
The digital tricks that events organisers miss!
Running events nowadays is made so, so much easier through modern communications and tools like Eventbrite and Meetup. But so many organisers miss obvious opportunities to attract more attendees and give them the information they need to help the whole thing go smoothly.
What are the digital tips and tricks that events organisers so often forget?
Sue smashes London Marathon goal with #RunDMSue digital marketing workshops
Our Director, Sue Keogh, ran the 2017 London Marathon to raise money for the Arthur Rank Hospice Charity. She smashed her fundraising target, and wants to say thanks to the #RunDMSue crew and everyone who gave their support. 26.2 miles is a long way to run...
How should you use hashtags - or not - on social media?
The term hashtag has crossed over from social media talk into day-to-day dialogue. But what exactly is a hashtag, and how are you supposed to use it? We’ve taken a look at different approaches and the best way to use them in your marketing. #winning
What do I do if..? How to handle complaints, mistakes and trolls on Twitter
Made a mistake on Twitter? Getting complaints from customers or abuse from trolls? Read our tips on dealing with a crisis quickly, calmly and efficiently.
Podcast picks: Show you mine if you show me yours
Sue and Deepa share the podcasts which stimulate their brains and tickle their funny bones. Which ones can you recommend in return?
Future thinking: 25 things we learned at Silicon Beached
Why are machines useless at understanding context? Why are visuals essential to good communication with humans? Why is Buzz Aldrin planning a settlement on Mars? We went to Silicon Beach's London event to find out.
What can pro wrestling teach us about content strategy?
What do pro wrestling and content strategy have in common? Quite a lot, it turns out, so our chief copywriter Rory Stobo shares his tips on how content marketers can learn from the demanding physical art form and wrestle their content strategy into shape.
Digital iQ highlights: Become the BBC, hire a Howard, and don't drop the ball!
This month we headed to Digital iQ, a thought-provoking marketing conference featuring the Eastern region’s top creatives, agencies and brands. What were our highlights?
So, what's new with Instagram?
Have you tried out Stories, Galleries and Boomerang yet? Instagram has brought in lots of new features recently to help you get even more creative with your content.
Beth Daniel, our new addition to the Sookio team, takes a look at these new updates and explores how your business can make the most of them.
5 ways design can enhance your digital content
To keep up with the ever-evolving standards of digital content, good design is absolutely essential when attempting to bring content to life and connect with your audience.
Discover the different ways you can use design to complement and enhance your digital content.
Sookio helps orca-strate light show for Cambridge festival
We're whale-y pleased to be (hump)backing the Bouygues UK e-Luminate Festival for the second year running, sponsoring a killer light display that will be porpoisely projected next to the whale skeleton hanging outside the University Museum of Zoology.