The term hashtag has crossed over from social media talk into day-to-day dialogue. But what exactly is a hashtag, and how are you supposed to use it? We’ve taken a look at different approaches and the best way to use them in your marketing. #winningRead More
Why are machines useless at understanding context? Why are visuals essential to good communication with humans? Why is Buzz Aldrin planning a settlement on Mars? We went to Silicon Beach's London event to find out.Read More
What do pro wrestling and content strategy have in common? Quite a lot, it turns out, so our chief copywriter Rory Stobo shares his tips on how content marketers can learn from the demanding physical art form and wrestle their content strategy into shape.Read More
Things have been a little bit busy over the past year at Sookio! So we're delighted to be expanding the core Sookio team with the addition of our new Digital Marketing Assistant, Beth Daniel.Read More
Have you tried out Stories, Galleries and Boomerang yet? Instagram has brought in lots of new features recently to help you get even more creative with your content.
Beth Daniel, our new addition to the Sookio team, takes a look at these new updates and explores how your business can make the most of them.Read More
To keep up with the ever-evolving standards of digital content, good design is absolutely essential when attempting to bring content to life and connect with your audience.
Discover the different ways you can use design to complement and enhance your digital content.Read More
We're whale-y pleased to be (hump)backing the Bouygues UK e-Luminate Festival for the second year running, sponsoring a killer light display that will be porpoisely projected next to the whale skeleton hanging outside the University Museum of Zoology.Read More
For larger organisations, particularly those who are very public facing, like retail, telecoms, software and the public sector, social listening gives you an incredible opportunity to get essential, unfiltered feedback from the people using your product or service.
Dan Spicer, former Head of Social Marketing and Community, EMEA, at Hootsuite, explains more about what social listening means and the three key ways it can benefit your business.Read More
As a creative agency in Cambridge, creating digital content for clients in a wide range of sectors, trust is the foundation of everything we do. We like to think we make a compelling case for investing it in us.Read More
Our Director, Sue Keogh, was invited onto Cambridge TV's Business Focus show to share essential tips on digital marketing.
She talks to presenter Alina Trabbatoni about how she founded Sookio, and offers advice to businesses of all shapes and sizes about creating quality content and using digital marketing effectively to connect with target customers.Read More
As a gold winner at the Cambridgeshire Digital Awards, we've been entered into the inaugural, public-voted Digital Awards Champions.
We're up against the other winners in the category 'Website: Marketing and Creative' in Essex, Hertfordshire, Kent, Milton Keynes and Surrey. The winners will be announced at the BFI on 9 February 2017.
So don't delay, please vote for us today!Read More
Our Director, Sue Keogh, is running the 2017 London Marathon to raise money for Arthur Rank Hospice Charity.
Find out how you can get training in all areas of digital marketing and support her fundraising effort at the same time.Read More
The problem with marketers is that by the time they get half decent at their job, they're out of the age bracket of people they're trying to sell to. Are brands clear on how to market to younger audiences?
Cassie Fidler outlines the approach they should take to ensure a fruitful relationship.Read More
Seeing your new followers, likes and comments diminish? The new algorithmic feed on Instagram is causing many brands headaches, but we have 5 tips to banish the Insta-blues and get your feed buzzing again.Read More
Since we sponsored and attended the first Techfugees Cambridge event in July 2016, we've been keen to continue our support. We're helping the team organise their blog posts, press releases and newsletters so the content being contributed from all over the world can reach a wider audience.Read More
You’ve given the designer the brief...you’ve nervously awaited the first draft. As you open it up, you realise that it doesn’t quite match the vision you had in your mind’s eye. But how do you explain this vision so that you both fully understand what needs to change?
We asked Monika, from the Sookio design team, to give us some tips on giving constructive feedback.Read More
Steven Watts talks us through the essential elements of your content marketing strategy. Who is your audience? How will you come up with ideas? And why should you always write for humans, not robots?Read More