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Featured posts
Instagram strategy: 9 steps to improving your feed
Instagram is now one of the fastest growing social network, topping 400 million active users in 2015. People are finding smarter ways to grow their audience on Instagram, so isn't it time you joined in?
Follow our step-by-step guide to improving your feed and making the most of the visual storytelling network.
Learning to love the Guardian style guide
Content writer Freddie Reynolds - who knows his way round the style guides for The Sun, Sunday Times and The Times - explains their importance in helping brands like Innocent keep their brand voice consistent, and shares tips on stylin' it yourself.
Why we're backing the e-Luminate Cambridge festival
We're proud to sponsor e-luminate 2016, the modern arts festival which brings together the best of Cambridge tech and creativity to shine a new light on our historic city.
Inside Out and the power of emotion in film
Our video producer Colin explains how a family trip to see Inside Out got him thinking about how film enables us to express emotion more powerfully than in any other medium.
What questions should you ask to help you kickstart your emotional muscles?
Sookio Labs: Creative ways to use Twitter polls
Twitter has introduced polls, a new way engage with your followers.
We try them out in the Sookio lab to find out how Twitter polls are being used in useful, creative and amusing ways, and how can your brand make the most of them.
Success for Sookio in the Cambridgeshire Digital Awards 2015
We're delighted to have picked up two awards at the Cambridgeshire Digital Awards 2015. Well done #TeamSookio!
Bobbies on the tweet: How the police use social media to engage with the community
We're fascinated by the ways police forces use social media to engage with their communities. How does it help with crime prevention? Which topics generate the most response from the public? And what happens when you make a typo in a tweet?
Design + data: How infographics help you understand and remember information
Our designer Adriana explains why infographics are so effective at communicating data.
How do you choose the topics which will appeal to your target audience? What's more important - the design or the data? And how can you use infographics effectively to help your audience understand and retain the information?
How to write product descriptions that actually sell
We share our tips on writing product descriptions that help people find your products on the web (and buy them too!)
What did we learn at #CopyCon15?
Friday 9 October saw more than 150 copywriters descend on Haberdashers’ Hall, London, for a packed day of talks, workshops and relaxed networking. It was CopyCon 2015 and the Sookio gang were there to soak up the creative atmos. What were our highlights?
Writing about food on the web? Tuck into our simple guide
More and more people are writing about food through their blogs and on platforms like Instagram. But there's an art to writing about recipes on the web.
Read Deepa's tips to find out how to get across your culinary expertise - and make sure no cakes get burned.
How can your creative idea cut through the noise?
This summer our director Sue Keogh was invited on board the Creative Express to mentor talented young copywriters, designers and art directors from across Europe.
Read the talk she gave to the teams before they set off in cable cars and the challenge began...