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Featured posts
Learning to love the Guardian style guide
Content writer Freddie Reynolds - who knows his way round the style guides for The Sun, Sunday Times and The Times - explains their importance in helping brands like Innocent keep their brand voice consistent, and shares tips on stylin' it yourself.
How to write product descriptions that actually sell
We share our tips on writing product descriptions that help people find your products on the web (and buy them too!)
What did we learn at #CopyCon15?
Friday 9 October saw more than 150 copywriters descend on Haberdashers’ Hall, London, for a packed day of talks, workshops and relaxed networking. It was CopyCon 2015 and the Sookio gang were there to soak up the creative atmos. What were our highlights?
Making topical content last: Then, now and forever
Coming up with a regular stream of quality content for your audience to enjoy can be a slog at times, so when a big event or juicy bit of news connected to your industry crops up, it can be a godsend. Topical content can breathe new life into your offering and provide solid opportunities. But how can you make sure it stays evergreen and doesn't date?
Ding ding! All aboard the StartUp Britain Bus!
Our Director, Sue Keogh, has been invited by the Sage Business Experts team to join the StartUp Britain Bus Tour to offer tips to new businesses on communicating with more clarity.
Content fatigue: The internet has a hangover
Not again. Another content creation company approaching us to offer a stream of badly written content for our website. But this time, copywriter Rory decided to bite back....
How do you sell a secret?
How do you build excitement around your brand when the finer details are top secret? Health and fitness PR specialist Graeme Keeton says it's all about telling stories...
Sookio joins the line up for #PCN2015
It's another big-league gig for Sookio as our Director heads to the Professionals Copywriters' Network Conference 2015 to talk about writing shareable content for your social channels. Check out the full line up and book your ticket!
Writing a great 'About Us' page? It's About time!
When you're putting a website together, the 'About Us' page can stump the best of us. Our copywriter, Rory, takes us through some tips for making this vital page work as hard as it can for your business.
Everything you ever wanted to know about writing for the web (but were afraid to ask)
It was a packed house at CamCreative when Sue Keogh came and shared expert tips on writing for the web. See pics, tweets and slides from the night.
Method copywriting: How to get into character and write great copy
As a copywriter, how do you move between vastly different projects and retain an authentic, distinctive voice for both? It's all about getting into the right mindset.
SEO copywriting: Black magic or good karma?
Search engine optimisation doesn't have to be a dark art. Keep a few of these values in mind when writing your copy and you too can navigate the murky waters of SEO.